Client: VPS Canada
Focus: Creative Direction, Videography, Direction, Production
VPS (Vehicle Protective Solutions) Canada provides paint protection film, window tint, and ceramic coatings in Winnipeg, Saskatoon, Calgary, and Edmonton Areas. With over 20 years of experience in the industry, VPS also offers sublet and in-house programs to new vehicle dealerships across Canada to promote internal revenue. They needed a way to effectively and efficiently showcase their abilities across Western Canada.
“Paint Protection Film Application” Video
To highlight the care and precision that goes into each VPS job, we created a video that documents the progress of a full body Paint Protection Film application. We came out to VPS three different times throughout two days to capture the different stages of the progress. This particular job was for a customer vehicle from a younger age demographic, so we tried to reflect that with the type of edit, using modern cuts and progressive music to give an air of youthful swagger.
“HELIX Ceramic Coating” Video
This video was created to launch a new VPS product—their HELIX Ceramic Coating. Dealership partners were encouraged to share this video to promote HELIX while selling a new vehicle to protect the exterior panels, glass and interior. While the “Paint Protection Film Application” video was about process, this HELIX video was all about result: showing off the enhanced gloss of the vehicle’s exterior and demonstrating the hydrophobic nature of the coating by focusing on how easily the surface repels water with detailed shots of it beading and sliding off the surface. This also illustrates how difficult it would be for mud and grime to bond to the paint, and how much easier it will be to remove contaminants when washing.
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