Why We Ride

Ride along with Habitat for Humanity as Prolex Media captures the heartwarming journey of cyclists who turn their passion into a 30-year tradition of community support.

Campaign Video



Habitat For Humanity Manitoba

Creative Agency


Production Company

Prolex Media

The Situation / Challenges

Prolex Media was tasked with creating compelling promotional videos for Habitat for Humanity Manitoba's "Spirit of Hope" fundraiser. The aim was to convey the event's essence, inspire support, and attract both participants and donors through emotionally impactful storytelling.

The challenge lay in capturing the passion of riders, the significance of affordable housing, and the sense of community fostered by the event, all within the constraints of budget and time.

The Result

Prolex partnered with Habitat for Humanity Manitoba to produce videos that celebrated the spirit of the "Spirit of Hope" event. Through shared production costs and collaborative efforts, we created visually stunning and emotionally resonant content.

Access to diverse shooting locations and the involvement of volunteers added authenticity and energy to the videos. Despite being in its early stages as of spring 2024, the campaign has already gained television coverage, with an initial preview of the rider recruitment video resulting in 28 out of 40 viewers signing up, signaling a promising start to the campaign.

Over the years, I have worked with a lot of video production companies, both locally, nationally and internationally.I can honestly say that Prolex Media is one of the best companies I have had the pleasure of collaborating with.Their creative vision, detailed story boards, concise call sheets, professional on-site set up and passionate production team created an incredible series of promotional videos for our Cycle of Hope fundraising event.

Brett Bourne, Manager, Signature Events
Habitat for Humanity Manitoba.

Feeling inspired?

Whether you need epic cinematography, heartfelt storytelling or attention-grabbing social media content, we're happy to discuss all things video with you. Book your no-obligation 15-minute intro chat.

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