Taycan Across Canada

Ushering in the future of electric vehicles through a sentimental, big-picture commercial for Porsche Canada's national campaign.

Campaign Video

Client

Porsche Canada

Creative Agency
Awards:
Year

2021

Production Company

Prolex Media

Situation

Prolex Media partnered with Porsche Centre Winnipeg and Go Auto Canada to create a video for Porsche’s #TaycanAcrossCanada campaign, showcasing the future-thinking sentiment of Porsche's electric vehicle initiatives while delivering an inspirational story-driven idea. The video aimed to represent the Prairies and featured everyday life in Winnipeg from an urban commuter's perspective, focusing on vehicle details and performance. It demonstrated how technological advancements provide the next generation of drivers access to better electric vehicles and a better future.

Execution

The Prolex production team followed the storyboard and shot the commercial in order to build up to the epic penultimate sunset shot of the wind farm. The biggest challenges we overcame during the shoot were capturing urban footage and orchestrating precise rolling shots while avoiding other vehicles (which were not allowed to appear in any shots).

Outcome

We delivered an emotionally charged video that aims for a greener future. Porsche and Go Auto praised the team for staying on brand while capturing the essence of the Prairies through the clean script, beautiful shots, and smooth transitions. This work earned us further collaborations with Porsche, including a video for the 2022 Dreamers. On. campaign.

"Alex and the Prolex Media team are fantastic to work with! They can take a tiny idea and absolutely run with it, creating some outstanding work! I have had a chance to work on both a photography and videography project with them and found the quality of work to be sensational! Alex is very responsive and made it easy for me to accomplish what I needed to even work from another province. Looking forward to more great projects together."

Katie Cruickshank, Manager of Dealer MarketingGo Auto / Porsche Canada

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