The Perfect Mix | DrinkSense.ca

Mixing up some vibrant and tasty mocktail tutorials with UpHouse for Manitoba Liquor & Lotteries' DrinkSense.ca campaign.

Tutorial Series / Campaign Series

Client

Manitoba Liquor & Lotteries

Creative Agency
Awards:
Year

2023

Production Company

Prolex Media

Situation

Prolex Media collaborated with UpHouse agency as the production partner for a fun and engaging video series for Manitoba Liquor & Lotteries' DrinkSense.ca "Add a Mocktail to the Mix" campaign. The series showcases tutorial videos with vibrant colours and upbeat music for various mocktail themes.

Execution

As a production partner, Prolex Media provided video planning, shooting, and post-production services to ensure a cohesive and engaging final product.

Outcome

These accessible and informative videos are a fun way to promote responsible alcohol consumption. The campaign's goal is to encourage Manitobans to explore and enjoy alcohol-free options while raising awareness of responsible drinking habits. Prolex Media's contribution to the project helped to create a series of videos that were visually appealing, informative, and aligned with the campaign's objectives, contributing to the campaign's overall success.

"We knew we wanted to work with Prolex for this video project from seeing prior work they've done with their clients, and we have to say we could not have been more impressed with the level of quality and professionalism. We had a tight timeline to work with, and Prolex worked efficiently through the whole process with planning the shot list, creating call sheets, organization on set, and creative direction. The final product speaks for itself!"

Jordan Witherspoon, Marketing ManagerUpHouse Inc.

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