Lights Unlimited
Client
Creative Agency
Production Company
The Challenge
Lights Unlimited was doing great work. Their installs spoke for themselves, from upscale residential homes to large-scale commercial builds and iconic public experiences like Zoo Lights and The Forks. But their social media wasn't telling that story.
Despite a portfolio most companies would kill for, their digital presence lacked consistency and focus. Content wasn't reaching the homeowners and business owners who needed to see it, and the visuals that should have been their greatest sales tool were going largely unnoticed.
The deeper issue was alignment. Social, email, and website were all pulling in different directions with no unified strategy connecting them. There was no clear path to move a prospect from first impression to booked conversation.
The fundamentals were there. The engine to drive growth wasn't.
What they needed:
- A consistent, credible presence that reflected the quality of their work
- Content that reached upscale homeowners and commercial decision-makers
- Unified messaging across every touchpoint in the customer journey
- A structured system to generate qualified leads and support long-term growth
The Strategy
We built a strategy around one goal: make Lights Unlimited impossible to ignore.
That meant positioning them as a premium lighting authority, not just another service provider. Every content decision was intentional, built around three core pillars designed to work together and move people from discovery to conversion.
Here's how we did it:
- Process & Transformation: Showcased the stunning impact of LIghts Unlimited's work through before-and-after visuals and project reveals that stopped the scroll and demonstrated undeniable expertise.
- People: Highlighted the team behind the installs, building trust through authentic, human moments that gave the brand a face and a personality.
- Entertainment: Used trends, humour, and skits to make Lights Unlimited fun, relatable, and memorable, driving brand discovery with audiences who didn't know they needed premium lighting until they saw it.
We ran dedicated monthly shoots, with content planned in advance by our team to ensure every piece served a purpose. Instagram was leveraged for credibility and lead generation, while TikTok expanded reach and introduced the brand to new, high-value audiences.
Consistency was non-negotiable. Showing up regularly in the feed meant staying top of mind for the homeowners and business owners who were one scroll away from becoming a client.
The Result
In just over a year, Lights Unlimited has become one of the most engaging lighting brands on social media in Manitoba. The numbers back it up.
- Grew from 1,793 to 3,574 followers, nearly doubling their audience in just over 12 months
- 124,300+ accounts reached
- 13,600+ content interactions
- 2,800+ website visits driven directly from social
- Individual posts regularly hitting 10,000 views, with standout content surpassing 65,000 views.
But follower count only tells part of the story. Where Lights Unlimited truly separates itself is engagement. With a 3.17% engagement rate, they outperform competitors with audiences more than 24 times their size. More followers does not mean more connection, and that gap is not an accident.
Collaborations with Tyler Carr, Downtown Winnipeg Biz, Winnipeg Zoo, and The Forks have extended the brand's reach into new audiences and cemented Lights Unlimited as the go-to name for premium lighting experiences in Winnipeg, from residential installs to the city's most recognizable public spaces.
The content doesn't just look good. It builds trust, drives traffic, and puts Lights Unlimited in front of exactly the right people at exactly the right time.
Awards
Organic Social Media - Market Domination
Testimonial
"I've been very impressed with Prolex. My company had knows for years that we would benefit from a stronger social presence but doing it in house just wasn't working. It works with Prolex. We pay a monthly bill and get a social media presence we are proud of. Their team comes up with the content shoot plan for our review, we request adjustments if we want, they come to the job site and film the videos, prompt us with questions and get what they need. They do the editing and posting. They even handle the replies on the different platforms. Every quarter they present what's worked and what's driven results to our website, leads, etc. I was hesitant at the cost at first but it's worked well. We are essentially getting TV commercials but designed for the social media realm. I would recommend them."
Behind the scene
Ready to turn your brand into the obvious choice in your market? If you want content that cuts through the noise, elevates your positioning, and drives real, qualified leads, let's make it happen. Book a quick 15-minute call and we'll show you how to build a strategy that actually converts.
