Action Fuelled with Sheepdog Brew Co.
Client
Creative Agency
Production Company
The Challenge
Sheepdog Brew Co wanted to stand out during a high-traffic moment — the NHL Playoffs — with an unforgettable ad that stayed true to their adventurous brand while appealing to a wider audience. The goal was to build retail awareness and increase sales at major stores like Sobeys, Safeway, Red River Co-op and more.The challenge? Delivering a fast-turn, high-impact ad with cinematic quality on a tight timeline.
The Strategy
We developed a bold 30-second broadcast spot inspired by classic 80s action films. The video was built around a fictional behind-the-scenes moment on an old-school movie set, featuring a Sheepdog-fuelled action star in full fighter pilot gear (a nod to both Top Gun and the Winnipeg Jets).The ad opened with an action scene, transitioned into a meta behind-the-scenes moment, and ended with a product-forward freeze frame and retail callout.Key elements included:• A dynamic set build in an airport hangar• VFX integration of a fighter jet in post-production• Casting real members of the Sheepdog community• Humorous, self-aware one-liners to match the nostalgic tone• Crisp editing, VHS-style overlays, and bold visual design.
The Result
The ad aired across Sportsnet+ during the 2025 NHL Playoffs, capturing local attention and becoming a standout moment for the brand.• Boosted retail visibility• Strengthened Sheepdog’s identity as a fun, fearless cold brew brand• Sparked strong viewer engagement thanks to its entertaining, high-energy concept.
Awards
Testimonial
"We are a new business and spent a long time hunting for the RIGHT partner to trust with our emerging brand. After interviewing dozens of companies we landed on Prolex. The team is young, energetic, with incredible attention to detail. We recently launched our first campaign and the reviews (and sales) have been fantastic, and we couldnt be happier. They have also been fantastic with follow up and sharing analytics/details in a timely manner. We truly feel as if they are a part of our team, not just a contractor working on a project. I would recommend to anyone and have complete faith in their workmanship and abilities."
Behind the scene
If you're looking to create a brand moment that breaks the mould and gets people talking, especially in high-profile ad spots, let's talk. We know how to make your product impossible to ignore.
