Akribia Framing Case Study
Client
Creative Agency
Production Company
The Challenge
Akribia Framing had a solid reputation on-site, but their online presence didn’t reflect the level of work this framing crew was delivering. The company was working with a contractor who posted just to stay active, with no strategy and no real results. The content was inconsistent and unfocused, failing to build trust with the people it actually wanted to reach.
They came to us wanting to change that.
What they needed:
- A consistent and credible brand presence
- Content that attracted skilled trades and respected partners
- Messaging that reflected their values and expertise
- A system that turned social content into real business outcomes
The Strategy
We built a full social strategy for impact, not filler.
Every piece of content was mapped to a purpose: to drive leads, attract top trades or reinforce Akribia Framing’s position as a framing leader in Western Canada.
Here’s how we did it:
- Developed clear content streams for two audiences: development companies and trades.
- Created monthly content reviews to cut what underperformed and double down on what hit.
- Structured each shoot so 70-80% focused on proven content formats, with the rest used to test new creative angles.
- Consistently showcased job sites, processes, team culture and finished projects.
- Prioritized high-frequency, high-quality output to build perceived authority and brand trust.
The Result
In the past 12 months, Akribia Framing has seen measurable business impact from the strategy:
- 48% increase in followers in the last 12 months, 547% increase since we began working together in July 2023
- 360,000+ accounts reached
- 22,500 + content interactions
- 31,000 + profile visits
- 233% increase in website traffic
- Individual videos regularly hit over 10,000 organic views, with several surpassing 100,000+
And beyond the numbers, the perception has shifted.
- They now get messages on social media for six- and seven-figure framing jobs multiple times per month
- Competitors have started mimicking their content strategy
- They’ve built a visible, respected brand that looks as good as the work they do
The logic is simple. When people see high-quality, consistent content that showcases busy job sites, diverse crews and well-executed projects, they assume Akribia Framing is in demand and that trust leads to opportunity. Perception drives decisions. When you look like the leader, people assume you are.
Since launching this strategy, Akribia Framing has grown from a single-city operator to a framing force working across Winnipeg, Canmore and Calgary. We now manage and create content for all three markets, keeping the brand cohesive and top of mind no matter where they’re building.
Their social content does more than look good. It builds authority, opens doors and drives real business growth.
Awards
Testimonial
Behind the scene
Ready to become the go-to name in your industry? If you’re serious about building brand authority, attracting top talent, and driving real inbound leads, let’s talk. Book a quick 15-minute call and we’ll show you how content can grow your business.
