Video Production
Social Media
2
%
Caesar Week
Client
Ceasar Week
Creative Agency
Prolex Media
Production Company
Prolex Media
Prolex Media partnered with Caesar Week to deliver a campaign that drove high levels of engagement and boosted brand awareness. As the presenting media sponsor, we successfully adapted to last-minute changes, producing a commercial and digital campaign that resonated with audiences and secured national sponsorship. The campaign earned a Bronze at the 2024 Summit Awards.
Sponsorship
Commercial
Online Campaign
Event Promo Video
Organic Social Media
The Challenge
Caesar Week needed to elevate their presence and secure national sponsorship for their fast-growing event. Just days before production, major creative changes were required. They needed a fast turnaround without sacrificing quality or impact.
The Strategy
Prolex Media stepped in as the presenting media sponsor and handled the entire campaign on a compressed timeline.
Key moves:
- Rebuilt the creative concept from scratch in under a week
- Produced a commercial and digital ad suite to match the new brand direction
- Developed a social rollout plan built to drive both engagement and votes
- Integrated sponsor placement to support TABASCO® Brand partnership
- Created additional media assets to fuel earned press and digital coverage
The Result
- 76 venues participated
- 395 Caesars sold at The Wood Tavern alone (more than the previous two years combined)
- 1,200+ public votes cast
- 370,000+ impressions
- 213,500+ accounts reached
- 9,600+ social interactions
- 15 earned media placements (articles and video coverage)
- 2024 Summit Awards Bronze Winner (Video $5,000–$25,000)
Awards
2024 Summit Awards - Bronze: Video $5,000 - $25,000
Behind the scene
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Need a fast-turn campaign that still delivers real results? Whether it’s a brand launch, event push, or national campaign, we’ve got you. Book a 15-minute call and let’s get moving.
