Dream Big - A Good Night's Sleep for Every Child

Dream Big by Dufresne wanted to highlight their initiative of providing beds to children in need and show how every mattress sold by Sleep by Dufresne supports this effort. We were excited to contribute by creating a video that captured the joy of the day when children received their beds at the Winnipeg Blue Bombers stadium and illustrated the lasting impact of these mattress purchases. Our goal was to ensure the video resonated with the audience during its airing at the Bombers' halftime show, encouraging continued support for this meaningful cause.

Prolex Media produced an emotionally engaging video that documented the memorable event at the Winnipeg Blue Bombers stadium, where children were gifted beds with the help of Dufrense and Sleep in heavenly Peace. The video captured the excitement and community spirit, while clearly communicating how each mattress purchase at Sleep by Dufresne supports this meaningful cause. The video’s airing during the Bombers' halftime show effectively boosted awareness, strengthened brand loyalty, and inspired viewers to support Dream Big, driving both emotional connection and tangible action.