3 Instagram features to engage your customers

With the increasing presence of commerce on Instagram, it’s important to remember that first and foremost, Instagram is a social app.

November 23, 2020
Social Media
Digital Marketing

To succeed in business on Instagram, you still need an authentic brand that engages and delivers value to your followers. By taking advantage of the following Instagram features, you can foster a more personal connection between your followers with your brand, earn their loyalty, and inspire them to use your products or services.

1. Instagram Live

Instagram Live is the ideal way to give your online community an authentic taste of your brand in action. From product tutorials or demonstrations to Q&A sessions or interviews with brand ambassadors, there are a number of creative ways you can use this live video feature to your advantage. The key question to ask is how you can deliver value to your audience using this live feature. This is an important feature to get the hang of, as Instagram plans to soon release Instagram Live Shopping and Instagram Live Badges—two features you can use to connect your audience directly to the products and services being featured in your live broadcast.

2. Gift Cards and Food Orders

Gift Cards and Food Orders are two new features Instagram rolled out to help businesses feeling the strain of the Covid-19 pandemic. Using Gift Cards, you can sell redeemable vouchers via a button on your Instagram business profile or through a new sticker for Instagram Stories. Similarly, Food Orders allow hospitality-focused businesses to bring attention to how customers can order their food through Doordash, UberEats and more.

3. Instagram Stories Stickers
Instagram Stories Stickers are an easy yet effective way to engage your audience. Poll Stickers are a great option to get a quick “A vs. B” opinion from your audience on any topic related to your business. It may seem simple, but these types of interactions are a near-effortless way to foster a more personal connection between your audience and your brand. If you’d like to take it a step further, Question Stickers allow you to host a Q&A session with your audience—and you can choose to reply to submissions privately via direct message, or share them to your story for all to see. If you have an upcoming event or product launch, the Countdown Sticker allows you to create a buzz—and you can also ask your followers to tap to set a reminder for when your countdown ends so they don’t miss out.

We hope you have fun engaging your Instagram followers using these features. If you’d like to take your Instagram business game to the next level, get in touch with Prolex media for helping building a solid social media strategy and creating professional, captivating content.

Contact Prolex Media