Paragon Design Build

Innovative, industry-leading web development for an innovative, industry-leading real estate developer.

Web Development

Client: Paragon Design Build

Focus: Website Design, Website Development, Interaction Design, Content Strategy, Information Architecture

Project URL:

Paragon Design Build is a leader in community-driven development in Winnipeg. Having worked closely with Paragon on other projects, they entrusted Prolex with renewing their entire online experience to better reflect the integrity of their brand, the innovation of their work, and success of their business.

Carrying forward Paragon’s established clean, fresh look, the key challenge was to create a website that could offer a lot of information quickly and easily without weighing down visitors. With this in mind, we set out to create a more interactive, personalized content experience for visitors that would feel like more than just browsing a typical website.

While such a clean, straightforward design look could be thought of as creatively constricting, we saw an opportunity to pay very close attention to detail and incorporate interactive elements throughout the site. The result of this subtle yet stylish interaction improves user experience by making visitors feel welcome and engaged, encouraging them to spend more time on the site.

We were careful to select the best content formats to present the various types of information. As a rapidly growing business, it was important that Paragon’s information could be easily updated to reflect the latest data.We incorporated dynamic content elements that automatically update with real-time business stats.

We included a subscribable blog to share newsworthy updates, and a media section to showcase the latest coverage. We also built out a thorough “team” section to offer transparency and build more familiarity between the Paragon team and the visitor. Last but not least, we developed an ultra-modern design to showcase Paragon’s actual design and develop work. We also integrated Paragon’s rental site, RentWinnipeg, to show available listings on the site.

Although the design change from the old site was drastic, we are proud that it now represents Paragon Design Build with modern design and intuitive elements. With a delightful user experience and elegant micro animations, we believe this highly responsive site is a first in its industry -- no one has gone this extra mile with design details in their competitive market.

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Behind The Scenes

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What our client thinks

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