Client: Dugald Place
Focus: Concept, Creative Direction, Videography, Editing, Direction, Production
Dugald Place, an assisted living centre in a small relaxing town in rural Manitoba, approached Prolex Media to help promote the second phase of their project: to create living spaces for the elderly in Winnipeg and the surrounding area to live.
Dugald Place was already a flourishing community, so our idea was fairly simple: showcase the amazing residents and all the fun activities that bring them together. In just one day of shooting, we followed our amazing volunteer couple through a week’s worth of adventures and activities to capture all the fun of Dugald Place and package it into a nicely edited slice-of-life video.
The result is an entertaining, upbeat recap of all the fun residents have throughout a week, with one resident slyly telling their family she’s been up to “the usual.” The video was a hit among residents and shareholders, and it’s now used on Dugald Place’s website as well as for digital advertising.
Do you need affordable quality video content that inspires your audience to take action? Contact us today and we’ll help tell your story through our lens.