The Top 5 Free Tools for Social Media Managers

We've rounded up our Top 5 Favourite tools to help you stay organized as a Social Media Manager.

November 12, 2021
Social Media
Small business

Social media management is difficult, what with all the tools you’re required to use and all the SEO rules you have to memorize and know off the top of your head. Because of this, having free tools is a necessity. 

However, those tools can be insanely difficult to find, especially if you don’t know what you’re looking for. Not to mention, most companies don’t advertise their free tools. After all, they aren’t making any money off of them. 

If you’re having trouble unearthing those hard-find freebies, don’t fret. We’re here to give you a list of the Top 5 Free Tools for Social Media Managers. 

#1: Canva

Canva is essential no matter what social media you’re an expert in. With Canva, you can create professional-looking graphics, ebook covers, Facebook advertisements, and just about anything else you could think of. Not only that, but Canva also has templates for those moments when you’re running out of ideas. 

Additionally, Canva has a free and paid version. If you wanted to upgrade your plan at any point to receive more content and tools to work with, it’s only about $12 a month!

#2: Tailwind

This tool is more for those Pinterest and Instagram gurus out there than anyone else. However, the perks it presents are so monumental that we couldn’t not mention it. 

With Tailwind, you can connect it to a Pinterest or Instagram account (Psst! Check out our hacks on Instagram growth!) and schedule pins or posts out for weeks at a time. Tailwind will post them for you each day at times and frequencies that best boost your spot in the algorithm, allowing you to sit back and relax! 

#3: Hootsuite

Among the social media automation apps, Hootsuite is likely the most well-established. Using this app, you can schedule posts, generate insightful reports, and collaborate with other members of your team. 

Hootsuite is also one of those that has a free and paid plan, with the free one allowing you up to 3 profiles and up to 30 scheduled posts. 

#4: TweetDeck

Alright Twitter lovers, this one’s for you. With Tweetdeck, you can effortlessly manage any number of Twitter profiles from the convenience of your favorite device. In fact, this tool makes it especially easy to do so by providing useable apps for various browsers. 

The best part? 

It’s always 100% free. 

#5: ContentCal

ContentCal is one of those that has a paid and free plan as well, but it’s so great for social media management that we don’t mind. With ContentCal, you can manage up to four social media profiles and schedule/plan posts for each on one convenient calendar. 

Talk about keeping it simple!

Being a social media manager can be challenging at the best of times, but that doesn’t mean you can’t take small steps to help yourself out. 

These five free tools for social media managers are an excellent place to start—so what are you waiting for? 

Get out there and get posting!