Prolex Media

Word Count: 352

"I Love My Job" - Alex

Prolex Media |

Spending my Friday at Audi Winnipeg was a great way to end a busy week.

I met up with Austin, Jordan, and Ainsley at the dealership nice and early to start setting up for a full day of shooting. While Austin and Jordan worked on getting all the gear ready; I had Ainsley do a quick Tim's run (because no one wants to start their day without a cup of coffee - and a lil' something to snack on) and I focused on organizing the day.


I am so thankful that I constantly get the opportunity to work with such incredible people - within and through our company. The day wouldn't have been possible without the helpful staff at Audi Winnipeg; Roger Man, Carol Poon, Paul Magel, Joshua Parisien, Cole Friesen - and our wonderful actors/actresses; Andreiy Likhotin, Oxana Kharitonova, David Swim and Lori-Ann Martel.

Austin did the heavy lifting (by holding the camera for nearly 8 solid hours) and filmed all the video content we needed for the commercial. Jordan and Ainsley did a lot of behind-the-scenes footage throughout the day - and Jordan captured some really incredible professional shots during some of the downtimes between scenes.


Despite the insane amount of natural light that floods through the Audi Winnipeg dealership "wall of windows"; we did make use of two Dracast LED light panels and one ARRI 650 light; and a fog machine to smooth it all out.

Austin used our trusty Canon 5DMarkIV with a Canon 16-35mm lens on a Ronin-M Gimbal and Canon 6D MKii with 70-200mm lens on a shoulder mount, to capture all the video content - and Jordan used his trusty Nikon D600, to capture all the professional images of the day.


Things don’t usually stay perfectly on schedule when filming (unless you remember to pencil in everyone's bathroom breaks). Even though we did surpass our initially planned time frame by a couple of hours; we were still right on schedule.

Overall it was another great day, spent with amazing people, doing some pretty darn cool things.

  • Alex, Prolex Media Executive Director
"I Love My Job" - Alex